Who is?

We help marketers deepen brand value through personalized customer experiences. We simplify marketers’ lives by helping them connect their data, understand how their users think, and predict what to do next with the help of artificial intelligence. Freeing marketers from their IT needs helps them create captivating experiences that generate brand love at scale.

Founded by 6 founding partners in 2012, Insider became Turkey’s first software Unicorn. With over 800 team members from 41 Nations, Insider is not only making a splash in the tech industry but also builds a community of fearless thinkers and practitioners who dare to go where others have only dreamed of. Together, we deepen connections between customers and brands and empower marketers to meet challenges, customize experiences at scale, and realize value faster.

We believe that technology has tremendous potential to bring social benefit. Our Junior Engineers program is dedicated to teach high school students to code, and our SheLeads program mentors college students and empowers women to empower women. We recognize the power of communities and our place in them. We are committed to making a greater impact together.

Multi-Channel Marketing Measurement Centers, Insider customer experience software, recognized in the Gartner Magic Quadrant since 2020 and ranked #1 in G2’s Mobile Marketing Software and Personalization grids for 17 consecutive quarters with a score of 4.6/5 it overturned. Our CEO and Co-Founder Hande Cilingir has been named the Best Female CEO Outside the US by Crunchbase and one of the Top 25 CEOs in Europe by The Software Report.”

Field of Activity



1 Billion $ +

The First Software Turcorn: Insider

Insider, Turkey’s first unicorn in software, was founded in 2012 by Hande Çilingir and her partners in Istanbul. The company offers services to increase the sales of e-commerce websites, provides tools that manage customer behavior and personalize the customer experience by making predictions about customers’ future decisions using an artificial intelligence-based data analytics system. Insider has managed to quickly gain a foothold in the global market as its technology has attracted the attention of domestic and foreign investors. The company, which had received a total of $14.5 million in the Series A and Series B rounds, closed the Series C round with $32 million from Silicon Valley-based Riverwood Capital. [1] With the company valuation reaching to 1.2 billion dollars in the Series D round, Insider became the sixth Turcorn. [2]

Insider, used by more than 1000 brands in 28 different countries since its inception, has achieved successful expansion in Asia, Europe and Latin America. [3] Besides being one of the top 10 B2B software Unicorns, the company is reportedly one of the few female-led software Unicorns in the world.[4] This successful initiative is not only an example for Turkish entrepreneurs in the software field, but also a source of inspiration for women entrepreneurs in general.


[1] Insider, Crunchbase.

[2] “Insider became Turkey’s 6th ‘unicorn’.” Anadolu Ajansı, 28.02.2022.

[3] “Turkey’s 6th “unicorn” Insider focuses on the US market.” Inbusiness, 08.03.2022.

[4] Ibid.